I asked myself a million times...what the hell am I going to blog about? I'm no journalist, blogger, and/or socialite. Shit...I don't even talk much in general, so what the hell could I even possibly blog about that would catch peoples attention. So I thought about some of the questions I'm asked when I actually engage in conversations with people...and one question that is pretty much asked all the time is...How do you start your own brand? My usual answer is pretty short and sweet...and that's passion. Since I believe there's no real answer to that question, especially since everyone's path is different but passion is what will keep you going, wanting to make it happen, and doing whatever it takes to actually get things done.

Now, what I don't tell them is there's a lot of shit that goes into starting your own clothing brand. Like a whole lot of shit. Many things you can't really plan for, you just have to be able to maneuver without sacrificing quality. So that's what I'll blog about...everything that goes into starting your own clothing brand. Everyday...or at least almost everyday, I will have a new topic of the different nuances of starting your own brand...from my perspective. Everything is from my point of view and what I experienced. What worked for me and even what screwed me over a time or two. I'll blog about this until some cool shit starts to happen to me, then I'll blog about that too. Oh yea...I've also met some pretty cool people who are doing some really cool and authentic things...so I'll blog about that too.

Sounds like a good plan to me. So stay tuned and I'm sure something I post will interest you.

And here's a random picture...because blogs are supposed to have pictures...right?

- DeJuan